Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
About the Webinar
Part of Helix Steel’s mission statement is to “provide better ways to build in a rewarding environment for our employees and community.” What better way to do this than to partner with Habitat for Humanity and the National Ready Mixed Concrete Association to build homes with Helix Micro Rebar.
From coast to coast Helix Steel has been there to provide new energy-efficient and resilient homes to those in need. Further, the use of Helix Micro Rebar along with ICF in these projects is an example of how our industry can answer the Portland Cement Association’s “Roadmap to Carbon Neutrality” challenge to optimize designs and leverage new technology!
This webinar will help you to learn about the Portland Cement Association’s challenge and how Helix Steel is achieving it.
Our free webinar will give you insight directly from Helix Steel’s president Luke Pinkerton, and every webinar attendee will receive an official Certificate of Completion.
What You Will Learn
- The significance of the Portland Cement Association’s challenge
- How Helix Steel is building our communities through Habitat for Humanity
- How Helix Micro Rebar is a small, but crucial product to solve global issues
Presented By:
Luke Pinkerton
President & Chief Technology Officer, Helix Steel
Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.