Building Better Communities, One Inch at a Time

Discussing PCA’s Challenge & Efforts of NRMCA/Habitat for Humanity
Friday November 4, 12 p.m. EST

About the Webinar

Part of Helix Steel’s mission statement is to “provide better ways to build in a rewarding environment for our employees and community.” What better way to do this than to partner with Habitat for Humanity and the National Ready Mixed Concrete Association to build homes with Helix Micro Rebar.

From coast to coast Helix Steel has been there to provide new energy-efficient and resilient homes to those in need. Further, the use of Helix Micro Rebar along with ICF in these projects is an example of how our industry can answer the Portland Cement Association’s “Roadmap to Carbon Neutrality” challenge to optimize designs and leverage new technology!

This webinar will help you to learn about the Portland Cement Association’s challenge and how Helix Steel is achieving it.

Our free webinar will give you insight directly from Helix Steel’s president Luke Pinkerton, and every webinar attendee will receive an official Certificate of Completion.


What You Will Learn

  • The significance of the Portland Cement Association’s challenge
  • How Helix Steel is building our communities through Habitat for Humanity
  • How Helix Micro Rebar is a small, but crucial product to solve global issues

Presented By:

Luke Pinkerton

President & Chief Technology Officer, Helix Steel

Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.

About Helix Steel

Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.

Proactive Concrete Reinforcement Technology

Saves You Time

Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.

Saves You Money

Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.

A Superior Product

When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.

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