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How Technology and Innovations in Construction are Revolutionizing the Industry

Friday October 14, 12 p.m. EST

About the Webinar

After hundreds of years of evolutionary changes in construction, technology is finally beginning to revolutionize construction! Learn about how innovation in materials, engineering and construction methods are improving the way we build and helping to address the growing challenges of material availability, cost, labor and climate change.

One example – why neglect the tensile strength of concrete as we do with reinforced concrete design when there are technologies that can improve it? Beware, attend only with an open mind!

Our free webinar will give you insight directly from Helix Steel’s president Luke Pinkerton, and every webinar attendee will receive an official Certificate of Completion.


What You Will Learn

  • A brief history of construction innovation
  • The new technologies available today to improve buildings, save time and reduce costs
  • How improving the tensile strength of concrete using Helix Micro Rebar can help

Presented By:

Luke Pinkerton

President & Chief Technology Officer, Helix Steel

Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.

About Helix Steel

Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.

Proactive Concrete Reinforcement Technology

Saves You Time

Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.

Saves You Money

Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.

A Superior Product

When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.

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