Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
About the Webinar
This is your opportunity to learn about Helix Micro Rebar, and game-changing practical insight into how to use our industry-leading alternative concrete reinforcement in your ready-mix operations.
This webinar will be led by Helix Steel’s President and Chief Technology Officer Luke Pinkerton, who will be joined by Helix Steel engineering staff to walk you through the fine details of the benefits of Helix Micro Rebar, while also telling you more about how this innovative product adds value to your customers as well.
Whether you’re a ready-mix plant owner, operator or truck driver, you will learn more about simple best practices to improve concrete, save time, deliver a better product, make more money, and change how the industry looks at concrete reinforcement.
Every webinar attendee will receive an official Certificate of Completion.
What you will learn
- What is Helix Micro Rebar and why it is so important for the future of ready-mix producers and your customers.
- Practical step-by-step processes, from ordering Helix Micro Rebar to accurate dosing and mixing.
- Helpful tips from the founder of Helix Steel to ensure your experience with Helix Micro Rebar is smooth.
Presented By:
Luke Pinkerton
President & Chief Technology Officer, Helix Steel
Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar™ concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.