Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
About the Webinar
This webinar invites those familiar with the struggles of fiber concrete reinforcement to consider Helix Micro Rebar – this steel reinforcement is the better way to build!
Helix Micro Rebar can be used in a wide range of common concrete applications, it is the easiest product to finish given the size and low dosage, it has pre-approved doses for most applications and meets design guidelines for alternative means and methods under ACI 318.
Our online specification tool gives you access to online calculations and tables to easily specify Helix Micro Rebar in your designs. Helix Steel’s president, Luke Pinkerton, will walk you step-by-step through the specification process, and speak more about the support that engineers will receive that fiber can’t match.
Every webinar attendee will receive an official Certificate of Completion.
What you will learn
- The weaknesses of fiber reinforcement
- The benefits of Helix Micro Rebar, not just from a strength and durability standpoint, but from an engineering support perspective
- Be able to use the self-service specification tool to determine Helix Micro Rebar dosage, specify and implement using convenient specification tool on the Helix Steel website
- Concrete applications – ICF, poured basement walls, slabs on grade, slabs on metal deck and footings, examples showing how the tools are used on real projects will be reviewed
Presented By:
Luke Pinkerton
President & Chief Technology Officer, Helix Steel
Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.