Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
Join our Live Webinar on “Helix Micro Rebar in Design-Build”
The competition for design-build work is becoming more and more fierce. It’s time to learn proven ways to sharpen your designs by implementing Helix Micro Rebar in your concrete. Helix Steel’s team will be with you the entire way from design through construction.
This webinar will tell you more about Helix Micro Rebar and offer examples of how the Helix Steel process has worked to help contractors win projects, earn higher margins and complete work faster for clients while providing high-quality results.
Our free webinar will give you insight directly from Helix Steel’s sales and finance manager Dan Lucas, and every webinar attendee will receive an official Certificate of Completion.
What you will learn:
- The ingenuity behind Helix Micro Rebar concrete reinforcement
- The easy process of working with Helix Steel’s in-house design-build team
- Key examples of how Helix Micro Rebar is helping people just like you
Presented By:
Dan Lucas
Sales & Finance Manager
Dan Lucas joined Helix in 2017. He focuses on Commercial and Industrial sales, but also handles strategic planning and continuous improvement. Prior to Helix, Dan worked for over five years in financial and sales support roles within the commercial construction industry. He received degrees from Grand Valley State University in Accounting and Statistics, and earned an MBA from Ball State University. Dan also has his Lean Six Sigma Black Belt Certificate. From small projects to multi-million dollar projects, Dan prides himself on being extremely thorough and prompt with his customers. Outside of Helix, Dan enjoys spending time with his wife, Jessie, and son, Henry.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.