Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
About the Webinar
ICF is the forward-thinking home-building method that uses expanded polystyrene. Combined with Helix® Micro Rebar® concrete reinforcement, ICF can be faster, stronger and more inexpensive for your business and your customers.
In this webinar, Helix Steel’s president will walk you through an overview of the benefits of Helix® Micro Rebar® for ICF applications, as well as discuss with you the process of deciding upon and specifying this reinforcement.
The webinar will also focus on the new Technical Revision-ESR-3949-02 report, which the ICC Evaluation Service published in February. This report includes pre-approved dosage calculations for Helix® Micro Rebar® dosages.
Every webinar attendee will receive an official Certificate of Completion.
What you will learn
- What is Helix® Micro Rebar™ and why it is so important for ICF builders.
- How Helix® Micro Rebar™ has been used in a wide range of ICF projects.
- The application of the Technical Revision-ESR-3949-02 report in your business processes and projects.
Presented By:
Luke Pinkerton
President & Chief Technology Officer, Helix Steel
Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar™ concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.