Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
About the Course
Navigating through building codes can sometimes be a challenge for even the seasoned professional at times. Join Helix Steel as we focus on how performance-based building codes are developed.
This course will show you how alternative concrete reinforcements provide superior benefits to the construction process, assisting engineers, developers, contractors, ready-mix suppliers, installation crews and many more.
This webinar will be led by Helix Steel’s President and Chief Technology Officer Luke Pinkerton to walk you through some key takeaways.
As RCEP-accredited course, every webinar attendee will also receive an official Certificate of Completion.
What You Will Learn
- How building codes affect innovation in the space of concrete construction.
- How to define and implement the code process in order to meet performance standards and show how these codes provide ways to meet the performance standards through innovation and technology. This will also include alternative allowances that are in the codes.
- The purpose of ISO evaluation reports, such as ICC and IAPMO, which are used to demonstrate compliance for these bodies in certifying products, processes that are not necessarily spelled out in the building codes.
- Real-world examples of how this process is implemented to provide value.
Presented By:
Luke Pinkerton
President & Chief Technology Officer, Helix Steel
Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.