Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
Join our Live Webinar on our “Alternative Concrete Reinforcement Materials” course
You’re invited to join us on Friday, November 18 at 12 p.m. EST! TJ Lambert, a Sales Engineer with Helix Steel, will be presenting a live webinar on how to innovate with new materials and methods while meeting building code standards.
Understanding building codes and building product evaluation reports will unlock a wealth of options for your clients that you may not even know are available! This knowledge (and openness to innovate) is essential to being competitive In a time where demands are higher for efficiency and performance.
This RCEP-accredited course entitled “Alternative Concrete Reinforcement Materials” will help you to:
- Identify how building codes affect innovation;
- Define and implement the code process in order to meet performance standards;
- Explain the purpose of ISO evaluation reports;
- Examine applications through examples of how this process is implemented; and
- Much more!
Every webinar attendee will receive an official Certificate of Completion.
We look forward to you joining us!
Presented By:
TJ Lambert
Sales Engineer, Helix Steel
Thomas “T.J.” Lambert joined Helix Steel in 2020, focusing on developing new customer accounts and relationships with customers. He has a bachelor’s degree in Environmental Geoscience from Michigan State University. In his spare time, he enjoys fishing, hiking, snowboarding, and traveling.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.