Ashley Capital has become one of the largest privately-held real estate investment companies in the United States. They recently added the Livonia West Commerce Center to their portfolio of 23+ million sq. ft.
About the Webinar
Helix Steel will introduce you to Helix® Micro Rebar®, the industry-leading proactive concrete reinforcement that’s only one-inch long. Thousands of these twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start.
When you choose Helix® Micro Rebar®, Helix Steel’s engineers work with you to simplify design and construction processes. It will also make your construction site safer and cut down on safety and storage concerns, while reducing your costs and expediting your concrete installation schedule.
Whether you’re an engineer, contractor, home builder or precaster, you will learn more about the future of concrete for your business and be able to ask questions directly to the president of Helix Steel.
Every webinar attendee will receive an official Certificate of Completion.
What you will learn
- You will learn about the benefits that Helix® Micro Rebar® brings to your project that no other concrete reinforcement has.
- You will learn how Helix® Micro Rebar® improves your entire project’s process: easier engineering, cost-cutting construction and stronger concrete.
- You will be introduced to the Helix Steel process, and how not only is the Helix® Micro Rebar® product revolutionary, but our team is always available throughout your entire project for assistance.
Presented By:
Luke Pinkerton
President & Chief Technology Officer, Helix Steel
Luke Pinkerton, PE (ME) is the President, Chief Technology Officer and founder of Helix Steel. He has a BS in engineering physics from Hope College, an MS in structural engineering from the University of Michigan, and an MBA from Georgia Institute of Technology.
About Helix Steel
Helix Steel is an innovative business based in Michigan that manufacturers and distributes the proprietary Helix® Micro Rebar® concrete reinforcement. The one-inch-long twisted steel pieces are mixed with concrete to create a long-lasting bond, preventing cracks before they even start, and are code-approved in many applications from warehouse slabs and highway bridges to tilt-up panels and ICF.
Proactive Concrete Reinforcement Technology
Saves You Time
Every 10,000 sq. ft. of rebar replaced with Micro Rebar® saves one full day of construction.
Saves You Money
Using Micro Rebar® allows contractors to simplify operations, dramatically reducing project costs.
A Superior Product
When compared to rebar, Helix® Micro Rebar® can increase fatigue resistance by up to 300%, and flexural strength by up to 33%.
Featured Projects


Pier 57 Ferris Wheel
Pier 57 is a Seattle waterfront location favored by tourists and locals. It was lengthened to construct a 156 ft diameter Ferris wheel which opened in 2012. Helix® Micro Rebar™ reinforcement was incorporated into the project design to fully replace the #6 rebar cages inside 53 piles.

Pulaski Egg Farm
Rose Acre Farms offers commodity eggs, specialty eggs including cage-free varieties, liquid eggs, dried eggs, and egg protein powder.

Indigo Green
The Villages of Indigo Green on St. Maarten are located in one of the most desirable destinations of the Caribbean.

MARS Pavilion
Helix® Micro Rebar™ reinforcement allows architects to design structures that are not rectangular and provides a reinforcement solution for technologies such as 3D concrete printing.