The Michigan-based concrete reinforcement manufacturer is making a significant contribution to help build durable new homes for families in need.

Helix Steel is coordinating delivery of its Helix® Micro Rebar concrete reinforcement to help build durable homes for families in high-need communities across America. The move is being done in partnership with Habitat for Humanity and Build with Strength, a coalition of the National Ready Mixed Concrete Association.

This inspiring community-focused initiative will involve constructing highly durable, affordable and sustainable homes at 16 locations across the U.S.A. 

Helix Steel’s concrete reinforcement will help to make the homes the best that they can be. The science behind the product is in its proprietary design: a one-inch piece of twisted steel that’s combined with thousands of others, mixed with concrete and poured in place. From slabs, walls and footings to foundations and infrastructure projects, Helix® Micro Rebar has been used in thousands of projects and applications, and is proven to improve concrete resiliency, ductility, and strength.

“We’re proud to support Habitat in furthering its mission to build homes, communities and hope,” Luke Pinkerton, Helix Steel’s President and Chief Technology Officer. “Our contribution of materials and expertise will help to ensure faster construction and lower costs for 16 communities across America. Our support will help to create homes that are built to last many lifetimes.”

Helix Steel Partners with Habitat for Humanity International in National Affordable Housing Initiative - Helix Steel

The first project in the partnership will break ground in April with the construction of three homes in Paradise, California. This town was devastated by wildfires in recent years. Building the homes of concrete will provide families with a durable home that resists fire.

“Residents have had their lives turned upside down,” said Nicole Bateman, executive director of Habitat for Humanity of Butte County. “We are grateful for our partners in the concrete industry for stepping in to help with the rebuilding process. Their generous donations will not only provide affordable housing but also resilient homes that will resist destruction from future wildfires.”

Other industry groups involved in the collaboration and contributing to the projects include the Insulating Concrete Forms Manufacturing Association (ICFMA) and the American Concrete Pumpers Association (ACPA).

“We are extremely proud to be a part of the partnership with Habitat for Humanity. It gives us a great opportunity to set an example for how we should be building resilient communities across the country,” said Mike Kennaw, Board Chairman, ICFMA.  “ICF construction can help hard-working families by providing safe and strong homes, and we are really grateful to be a part of that.”

“Habitat for Humanity is an incredible partner for these projects. It’s an amazing feeling to know that the industry will help to provide affordable homes that are comfortable and safe for those living in them,” said Christi Collins, Executive Director of ACPA. “Concrete can provide great peace of mind for homeowners.”

For more information on Habitat for Humanity International, please visit

To learn more about Helix Steel and its concrete reinforcement products, please visit

About Helix Steel

Helix Steel the innovative manufacturer of Helix® Micro Rebar reinforcement, used in more than 20,000 concrete applications across America to provide structures with quantifiably better resiliency, ductility and elasticity to concrete structures. Since 2003, Helix® Micro Rebar has been used in more than 20,000 structures around the world and continues to support American by manufacturing its products in Grand Rapids, Michigan. To learn more, visit   

About National Ready Mixed Concrete Association

NRMCA is celebrating 90 years of representing the producers of ready mixed concrete and the companies that provide materials, equipment, and support to the industry. It conducts education, training, promotion, research, engineering, safety, environmental, technological, lobbying and regulatory programs. To learn more, visit   

About Build with Strength

Build with Strength is a coalition of the National Ready Mixed Concrete Association and works with communities, lawmakers, and industry employees to advocate for safer, sustainable building materials. To learn more, visit

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit

For more information on Helix Steel:

Luke Pinkerton, President and Chief Technology Officer

Helix Steel

2300 Washtenaw Avenue, Suite 201

Ann Arbor, MI  48104



Office: 734-322-2114 ext. 60

Mobile: 734-649-5663