This task seemed impossible just a few years ago. Today, Caribbean ICF Solutions is leading the way in supplying the Caribbean with the materials needed to build better homes with the ultimate, proactive concrete reinforcement technology.

As an islander himself, Fernando L. Martinez, Principal of Caribbean ICF Solutions, and his dedicated team took on his latest challenge with immense passion. “We needed to bring quality construction to the Caribbean that adds value to our business and customers,” he recalls. 

Specifically, he sought out processes and products that were not only more energy efficient and able to create more comfortable spaces for homeowners, but also those that can take on the debilitating forces of earthquakes and hurricanes which are so common in Puerto Rico and surrounding islands.

Started in 2009, Caribbean ICF Solutions began distributing insulated concrete form products to island-based owners, architects, developers and general contractors to support them in making Puerto Rico’s homes as efficient as they can be. One of Caribbean ICF Solution’s key product offerings is the Quad-Lock insulated concrete forms (ICF) building system, which is a much faster way to build, but rebar installation always slowed down the speed of construction.

“We needed to bring another product that adds value and operates faster, and Helix® Micro Rebar was the first product to come to mind,” says Martinez. “We were introduced to it at an ICF training session and knew some people on the West Coast who had success with adding strength to their buildings. So in 2018 we made the leap and we’ve never looked back.”

Especially on an island that has a storied history of challenges, it has not been easy finding quality products and a range of construction services all in one business. But with Caribbean ICF Solutions it has now become possible, and it is making a big difference in the markets that we serve by helping to protect them against major catastrophic events of mother nature and improving their quality of life. After many years of hard work, the business is now reaping the benefits.

Faster, Stronger, Helix® Micro Rebar Improves ICF and Traditional Concrete Structures in the Caribbean

Caribbean ICF Solutions has been using Helix® Micro Rebar for a few years now, and their customers have seen significant improvements in the amount of time it takes to install the reinforcement as well as the concrete’s strength. 

Caribbean ICF Solutions has a warehouse in Puerto Rico and Miami so that it can quickly and efficiently supply the innovative concrete reinforcement to any destination in the Caribbean within just a few days. Martinez and his team carefully plan the fulfillment and logistics of every project so they can deliver the products when they are needed. Often, the slab on grade can begin with Helix® Micro Rebar while they wait up to three weeks for the other building materials to arrive. 

We are now at the point where we’re moving Helix® Micro Rebarwith every ICF project we supply; it is now a core part of our business,” says Martinez. “We’ve been steadily introducing Helix® Micro Rebarinto the market, with more than 30 projects beginning construction. We can’t wait to see what this next year has in store.”

Building Smarter Caribbean Homes Today

Building with ICF makes sense for many new homes, resorts and commercial buildings, especially those in the Caribbean. Crews erect a structure much faster, and owners enjoy a building that is better at controlling temperatures, resulting in operational efficiencies and more comfortable spaces.

Combined with Helix® Micro Rebar, an even faster ICF project is possible, with stronger slabs and walls that can withstand the forces of nature’s fiercest powers.

“I can tell you that of all the projects we’ve completed using Helix® Micro Rebar, the product has performed very well. All of the people that we have introduced this to, like it.”  


But the product is only part of the story. The service is what really sold him, “My complete experience with Helix® Micro Rebarhas been very positive. The Helix Steel engineers’ support to our engineering department has allowed our company to have the capability of resolving the most difficult and challenging structural issues by always finding the best possible applications through engineering. It definitely helps us to sell the products, and provides better quality technical advice to our customers.”

Stronger Homes for Uncertain Futures

With a strong presence in Puerto Rico, Caribbean ICF Solutions is expanding their business throughout the rest of the Caribbean, and looks forward to being a ‘household name’ throughout the entire Caribbean region, including: Anguilla, Antigua and Barbuda, Aruba, The Bahamas, Barbados, Belize, Bonaire, British Virgin Islands, Cayman Islands, Cuba, Curacao, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Navassa Island, Nueva Esparta, Puerto Rico, Saba, San Andres and Providencia, Saint Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and Grenadines, Sint Eustatius, Sint Maarten, Trinidad and Tobago, Guyana, Turks and Caicos, and the US Virgin Islands.

“We have many projects in our sales pipeline and are currently working on many new project opportunities,” says Martinez. “I can’t wait to see what tomorrow brings.”

To read more about the many success stories that Helix® Micro Rebarhas played in the Caribbean and around the world, continue reading For a personal consultation with one of Helix Steel’s in-house engineers, and more about ICF applications, please contact the Helix® Micro Rebarprofessionals today.

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Rebar makes construction drag on longer than it should, and impedes the work of contractors, ICF builders, precast facilities and developers. It’s time to work faster; it’s time to consider the #1 alternative.

Helix® Micro Rebar is a one-inch (25-mm) piece of steel that will rethink everything you know about concrete reinforcement. The patented twisted design of Helix® Micro Rebarforms with concrete to create a strong and durable material, keeping concrete together like a screw in wood.

Its strength is one advantage, but if you are seeking a product to expedite your construction schedule, then look no further than Helix® Micro Rebar, which can replace all rebar in concrete slabs and footings, and reduce rebar in most other applications, including walls and suspended slabs. Whether you are an architect, general contractor, ICF builder, precast business or commercial developer, significant time savings is on your horizon. 

Here are just some of the ways you will save time…

Save Time Learning What You Need to Know

The stress and time constraints of educating yourself on innovation in the construction industry is enough to make you never want to try something different ever again. Fortunately, Helix® Micro Rebarhas in-depth Resources for our popular Quick Start Guide, technical references, step-by-step instructions and past webinars on the product. 

We also know that having access to knowledgeable professionals – based in the great state of Michigan – has its advantages. You are welcome to speak with our in-house sales and engineering teams so that we can understand your needs, tell you more about the product and create a no-obligation quote. In just a few hours, we could save you weeks of time educating yourself.

Designing Your Project with Helix® Micro Rebar

Our engineering team will not only determine the exact dosage your concrete needs, but we will work with you to show you the strength advantages of using Helix® Micro Rebar. For example, your initial design may have an 8” concrete slab, but using Helix® Micro Rebar. May allow you to reduce that amount to only 6”. This saves your engineer significant time. Be sure to speak with the Helix Steel engineering team as early as possible in your design process, since we may be able to do much of the legwork for you. 

Industry-Accepted Engineering Code Approvals

We have a decade of experience providing engineers with the necessary documents and supporting data for approval, while also working on your behalf to get stamps using our in-house engineers. The average time to obtain an approval is only 24–48 hours, reducing delays and expediting production.

Two-Day Procurement/Delivery of Helix® Micro Rebar

Nothing is more frustrating than going through the process of buying a product, only to realize that it takes weeks or months for delivery. 

General contractors will appreciate how an order of Helix® Micro Rebar can be delivered anywhere in North America in as little as two days. This is because our product is manufactured and stored in America, already awaiting your order. Saving time and staying on schedule is essential, made possible by our responsive team.

How to Prepare and Pour Concrete

It’s simple and fast how the Helix® Micro Rebar pouring process works. Most often it is simply mixed directly into truck mixers. For this method, pour the 45 lb. (20.4 kg) box into the truck, add 50–80% of the mix water into the drum, mix for 30–45 seconds then add your concrete elements in the normal manner.

Pour and finish concrete like you already do, practicing standard finishing practices. In some cases, you may also be able to save time and expenses related to pumps, concrete buggies and wheelbarrows. Be sure to speak with Helix Steel to discuss complete installation processes and dosage requirements.

Helix® Micro Rebar Helps You Save Ever More

Remove rebar from your materials list, and you may also enjoy some of the many other benefits:

  • Cost savings with reduced crew sizes and concrete load reductions;
  • Reductions in safety risks, with fewer tripping hazards;
  • Faster ROI for developers;
  • Reduced risk of concrete cracks for discerning tenants and building owners; and
  • Increased production capacity for precast facilities.

Accelerate Your Project with Innovative Concrete Reinforcement

This is just the beginning of your time-saving journey with Helix® Micro Rebar. Learn more about some of the thousands of projects that Helix Steel has expedited using our online Helix® Micro Rebarproject finder.

To speak with a representative about your next project contact Helix Steel today.

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The upcoming Tilt-Up Convention and Expo 2020 is not only breaking new ground by going completely virtual, but also in one of its exciting online sessions which will highlight performance-based alternative designs in the tilt-up industry. 

The popular Convention and Expo will be hosted online October 5–9, 2020 and allow registrants to create their own avatar to walk through the virtual venue. Once there, avatars can tour the expo’s exhibitors, engage with other registrants, and attend live events such as the highly anticipated session Case Study in Performance-Based Alternative Design which will be held on Wednesday, October 7 from 9:00 a.m. to 10:00 a.m. Central Standard Time. 

The session will be hosted by Luke Pinkerton from Helix Steel, makers of the innovative concrete reinforcement Helix® Micro Rebar™, as well as Len Overbeek, co-founder of Ontario’s leading tilt-up construction business, Tilt Wall Ontario Inc. The online session will introduce performance-based design and code provisions allowable in tilt-up construction, and discuss the recent projects that have chosen Helix® Micro Rebar™.

Learn more about the Case Study in Performance-Based Alternative Design session by following this link.

Learn more about the Tilt-Up Convention and Expo 2020 and register right now. Registration is free for members and starts at only $25 for non-members. 

For more information:

Luke Pinkerton, President

Helix Steel

2300 Washtenaw Avenue, Suite 201

Ann Arbor, MI  48104



Office: 734-322-2114 ext. 60

Mobile: 734-649-5663

Len Overbeek, Business Development

Tilt Wall Ontario Inc.

1269 Commerce Way, Unit 1

Woodstock, ON  N4V 0A2



Office: 519-602-2990

Mobile: 519-521-9102

“We were facing an impossible schedule given traditional construction methods,” says ​Ken Bowen, the retired former V.P. of Construction at Ashley Capital. 

Founded in 1984, Ashley Capital has grown to be one of the top privately held real estate investment companies in the United States, and recently added the Livonia West Commerce Center – a gigantic 1.1 million-square-foot e-commerce fulfillment center – to its portfolio. The project was to be one of the largest the growing real estate business had ever worked on.

The concrete contractor for the project, located just outside of Detroit, Michigan, was The Gilardone Company. They realized that installing traditional reinforcement across the large space would require a costly crew of workers and several weeks of time. Instead, the Gilardone Company turned to Helix® Micro Rebar™ reinforcement to reduce the construction schedule and provide Ashley Capital with a more durable floor.

“We have had exceptional results with Helix® Micro Rebar™ reinforcement,” said Charles Gilardone, CEO of The Gilardone Company. “Our crews are impressed with the finish and speed Helix® Micro Rebar™ provides. Our general contractors, developers and building owners also like the quality of the concrete surfaces, and the durability, superior shrinkage control and value of the product.” 

Fulfilling a Dream of Making Concrete Stronger Together

Helix® Micro Rebar™ was mixed with the concrete in the Ready Mix trucks, then poured directly onto the site, requiring only a small crew, and little time spent preparing the space.

The original design for the building’s concrete slab was 4″ SOG 1 layer of 6X6, W2.9/W2.9 mesh and 8″ SOG 1 layer of 6X6, W2.9/W2.9 mesh. Helix Steel replaced all of the WWM reinforcement for each SOG application with a Helix® Micro Rebar reinforcement dosage of 9 lb/yd3

The results were impressive. Using Helix® Micro Rebar™ increased the daily concrete pour rate by 20%, the concrete’s shear strength was increased by 64%, the modulus of rupture increased by 9% and the concrete’s durability also increased, estimated to be 23%.

Bowen is pleased with the result, “By using Helix® Micro Rebar™ reinforcement we were able to save 70 days on the project and provide a superior product for a knowledgeable and fast-moving tenant.”

Reinforcing Your Project with Concrete Innovation

See a video highlighting the Livonia West Commerce Center’s concrete pour right here. Special thanks to the Gilardone Company and Drones Brothers for this footage.

For more information on Helix® Micro Rebar™ and its many benefits for developers and owners like Ashley Capital, contact Helix Steel today.

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Helix Steel’s twisted concrete reinforcement can be finished similarly to concrete with conventional rebar. Let us take a closer look at the steps needed to finish your slab.

Helix® Micro Rebar is the proactive concrete reinforcement that is redefining construction in the 21st century. It saves you time, saves you money, reduces your crew sizes and much more. Pouring too is simplified, and contractors appreciate how there are few additional steps needed to properly finish concrete infused with it.

Screeding Concrete with Helix® Micro Rebar

Immediately after pouring the concrete, already mixed with Helix® Micro Rebar, use a standard vibrating, roller or laser screed to facilitate the process of bringing the larger aggregate and Helix® Micro Rebarbelow the surface. As with conventional concrete, do not overwork the surface.

Floating Concrete with Helix® Micro Rebar

Especially important for large concrete slabs, ensure your surface is completely level and fill in the voids left by screeding. Floating is crucial to the finishing process since it helps the Helix® Micro Rebar sink below the surface with the large aggregate.

Many of our contractors tell us that Helix® Micro Rebar is much easier to float than fibers. For a nice, smooth surface, ensure only a small amount of paste is visible around the pans; too much will expose the Helix® Micro Rebar

Power floating operations are not recommended for outside applications subject to freeze/thaw conditions, but when used should not start until the concrete will sustain foot pressure with only approximately ¼ in. (6 mm) indentation. 

Troweling Concrete with Helix® Micro Rebar

Just like rebar-reinforced concrete, your concrete with Helix® Micro Rebar is fully compatible with hand trowel operations. Keep the trowel blade as flat against the surface as possible, since tilting too much will expose the Helix® Micro Rebar. Each subsequent trowelling pass should be made perpendicular to the previous pass.

When Michigan State Prison was undergoing a renovation, they chose Helix® Micro Rebar, but not before expressing their concern that pieces of steel could potentially be embedded in the surface of the concrete. Using proper finishing techniques, the installation crew ensured that the Helix® Micro Rebarproperly settled below the surface and still provided the durability needed. This is much easier than fibers as it does not affect the slump and dosages are lower as well. Be sure to ask us about exact dosages required.

Broom Finishing Concrete with Helix® Micro Rebar

Following conventional best practices, broom finishing will not affect the Helix® Micro Rebar. After 15 to 60 minutes, create a fine-broomed surface by drawing a soft-bristled broom over a freshly troweled surface in only one direction. (Do not use a stiff-bristled broom since this will disturb the surface paste and expose the Helix® Micro Rebar.)

Stamping Concrete That Has Helix® Micro Rebar

For practical and pleasing design elements in your concrete, use Helix® Micro Rebar just as you would with concrete form finishes, whether you are using roller stamps or sheet stamps. There is nothing different from standard rebar-reinforced concrete; follow normal best practices. 

Saw Cutting Helix® Micro Rebar Concrete

Whether you will cut wet or dry, the screw-shaped Helix® Micro Rebarwill ensure you have a clean cut. Since the concrete will be quite strong even one to four hours after curing, we recommend a premium diamond blade for a wet saw. Dry saws can be used within one to four hours – we recommend a hard aggregate blade.

Slab Curing Helix® Micro Rebar Concrete

Avoid plastic shrinkage cracking, crazing and curling by managing moisture using one of these standard methods:

  • Use curing compounds in your mix;
  • Allow the concrete slab to dry at a consistent rate;
  • Spray on a liquid membrane-forming curing compound; or
  • Use wet coverings, such as burlap, waterproof paper, or plastic sheets,

Polishing Helix® Micro Rebar Concrete

Concrete infused with Helix® Micro Rebar can be polished to a beautiful shine. Start with a wet polish with a grit higher than 100. If you will not be removing the complete layer of surface paste, the twisted steel and heavier aggregates will not be exposed. If your floor is polished through the paste layer, a small amount of Helix® Micro Rebar will be exposed.

Finishing Your Tutorial on Helix® Micro Rebar Concrete Reinforcement

As the leading alternative to rebar, Helix® Micro Rebar meets code performance requirements and delivers a beautiful finished product with all of the benefits you would expect from one of America’s leading concrete innovation businesses, Helix Steel. For more information on finishing your concrete simply contact us with any questions you may have.

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Rethink everything you know about rebar – a one-inch (22-mm) twisted piece of metal is here to deliver shorter construction schedules and cost savings for every insulated concrete form project.

Insulated Concrete Form (ICF) construction is a practical construction technique that improves construction processes, while also providing many other benefits for residents. ICF is often chosen as a superior material to construct homes for its energy efficiency, structural integrity, acoustic insulation and construction simplicity. But not everything with ICF is an advantage – installing rebar and flowing concrete around it can be a time-consuming, difficult and expensive process. In most ICF applications, more rebar is required when compared to conventional construction, so although it can be argued that ICF is stronger than standard concrete-poured foundations, it can also be more costly. Frustrations often continue to arise with rebar inspections, which can set a project back valuable days.

It is time to make ICF even better. That’s why Helix® Micro Rebar™ was created. It is a one-inch twisted piece of metal that is mixed with concrete right in the truck. The patented twist in the metal gives it incredible strength that stops concrete cracks before they even start, outbeating rebar in practically every category.

How to Save Time on ICF Reinforcement

Think of all of the time spent on ordering rebar, delivering rebar, storing rebar, moving rebar, bending rebar, cutting rebar, installing rebar, tying rebar and inspecting rebar. For a single home, it can add up to days of man-hours – wasted. 

Produced by Michigan’s Helix Steel, Helix® Micro Rebar™ can reduce the need for rebar in entire ICF structures, from the basement concrete slab all of the way to the top of the ICF walls. A construction schedule that was once a complex and logistically challenging plan can be drastically cut, which means tenant or homeowner occupancy will happen sooner, and the construction crew will move onto their next project faster. 

Since Helix Steel is an American-based manufacturing company (ISO 9001: 2015, ISO 17065), delivery can take place in as little as two days, and arrives in easy-to-handle boxes. The Helix® Micro Rebar™ is poured directly into the concrete mixer, then pumped into ICF, which expedites the pour time and eases onsite frustrations. Its lighter doses help the concrete to smoothly flow down the forms.

How to Save Money on ICF Reinforcement

The purchase price of Helix® Micro Rebar™ is similar to standard rebar, but the real savings of 20% to 30% is seen when you consider all of the other cost-saving advantages.

The biggest cost savings benefit is that a reduction in rebar installation also reduces all of the hours that laborers would have spent on the project. 

There are also cost efficiencies with the engineered strength and durability of Helix® Micro Rebar™ in an ICF project. For example, a typical ICF basement wall is eight inches wide, but with Helix® Micro Rebar™ it may only require six inches. This could save significant concrete costs and pour time.

The importance of safety on a jobsite as a time saving benefit can not be underestimated. Helix® Micro Rebar™ results in fewer laborers, less time, smaller storage requirements and less contact with steel reinforcement – all of which add up to a safer environment. In many cases, choosing Helix® Micro Rebar™can also reduce the use of pumps and cranes.

Simplifying and Savings with ICF

Helix® Micro Rebar™ saves time, saves money and simplifies the jobsite. From what was a complex, costly and time-consuming process is now just three words: “stack and pour”.

Compound the benefits with complimentary engineering support for dosing, mixing and pouring, and you end up with the perfect concrete reinforcement.

Helix Steel’s team of in-house engineers have engineering tables pre-designed for most form sizes and conditions. We also have the tables stamped and approved in our ICC report, and full code approval to carry building loads under the ACI 318, IBC and IRC.

ICF Improved With Helix® Micro Rebar Concrete Reinforcement

We all know that ICF is a great product, but add in proactive Helix® Micro Rebar and you will have more time to spare, lower costs and all of the benefits you would expect from one of America’s leading concrete innovation businesses, Helix Steel. 

Learn more about some of the thousands of ICF projects that Helix Steel has played a role in using our online Helix® Micro Rebarproject finder.

For more information on using Helix® Micro Rebar in your ICF project contact Helix Steel right now.

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Is rebar really that great? Does it make crews happy? Does it create buildings as strong as they can be? Is it the fastest concrete reinforcement to complete time-sensitive developments? Perhaps there is a better way…

Whether you’re a general contractor, ICF builder, precast company, or a developer, there has never been a better time to rethink your concrete reinforcement and consider Helix® Micro Rebar.

For those not familiar, Helix® Micro Rebar is the official alternative to rebar. It’s a one-inch steel rod twisted and combined with concrete to create a superior building product. Since its inception in 2003, it has been used in over 100 million square feet of slabs and more than 20,000 vertical structures, and counting.

So, how can Helix® Micro Rebar do pretty much everything better than rebar? Well, we will tell you.

Installation Labor

Ask any laborer and they will share with you what they really think of rebar. It can be frustrating, time consuming and often leads to placement mistakes that lead to expensive corrections. 

Helix® Micro Rebar rethinks the entire laborious installation process, and is mixed in with concrete before it is even poured. That means fewer laborers, simplified jobsites and practically zero difficulties, with professional engineers available to help.

Meeting/Exceeding Construction Schedules

Rebar installation is a huge component of a building’s construction timeline. Many days – and often weeks – are used up purely with installation of this reinforcement. 

Since Helix® Micro Rebar is mixed in with concrete and poured into its final destination, the entire time scheduled for rebar installation is saved. For contractors who use tilt-up panels, this saves approximately 50% of each panel’s preparation time. On top of the installation time savings, those who use Helix® Micro Rebar often see a faster pour rate, as high as 20% more than standard rebar. 

This leads to vital time savings for developers seeking a faster return on their investment. 

Jobsite Safety

Rebar is exactly as you’re picturing it right now: dirty, difficult to maneuver, sharp, and infection-inducing. 

If safety on your site is important, Helix® Micro Rebar may be the best option for you. There is less contact with your reinforcement, and when you do touch Helix® Micro Rebar it’s not rusty or dirty. With significantly smaller crews, fewer tripping hazards and less equipment needed, jobsites with Helix® Micro Rebar have been proven to be safer.

Installation Processes

Rebar can require a large storage area and specialized equipment to lift into work areas. A simple error in placement can reduce concrete’s strength by 50%! When mesh reinforcement is used, it’s often done so incorrectly, often just laid on the ground.

Rebar inspections can add additional time, and create unnecessary frustrations on projects that have tight timelines. 

Helix® Micro Rebar is already approved for use in most states, and is the easiest product to finish given the size and low dosage. Before, during and after your pour, our professional engineers are at your disposal at no additional cost. Helix Steel is the only business with both ICC and UES reports, and has full code approval to carry building loads under the ACI 318, IBC and IRC.)

Post-Construction Risk

It’s a known fact that all concrete will crack. That’s because standard concrete reinforcement like rebar is designed to stop cracks only after they start – bandaging it – and allows water to enter, eventually leading to dangerous and costly failures.

Helix® Micro Rebar is twisted to help give it five times the tensile strength of rebar and up to a 33% increase in modulus of rupture (flexural strength), which maximizes the structural durability against corrosion, earthquakes, water penetration and blasts. An 8” slab of Helix® Micro Rebar can have the same strength as 12” with rebar, which results in additional cost savings.

Along with the patented design of Helix® Micro Rebar, its specialized coating resists rust three times longer than conventional uncoated steel reinforcement. This helps to prevent cracks at the micro level, and resists failure.

Structural Applications

For the past couple hundred years, rebar has been the champion when it comes to being able to create everyday buildings as well as sturdy skyscrapers, long bridges and hydroelectric dams.

For most projects, Helix® Micro Rebar can do it all: structural foundations, concrete walls, warehouse slabs, tunnel linings, precast vaults and more. Even Ferris wheels!

Precast Production

Precast concrete plant employees have the arduous task of assembling rebar for vaults, septic tanks, manholes and storm shelters. It’s difficult, costly work, and depending on the skills of the crew, errors can seep into the processes. 

Helix® Micro Rebar is mixed into the concrete and so every minute of rebar installation time (and the headaches that come with it) is nonexistent. A single precast plant can save millions of dollars every year in expenses, increase their business’s capacity and create higher-quality products. 


Made of scrap steel that’s hot-rolled into form, rebar can be slightly cheaper than Helix® Micro Rebar when comparing direct material costs. 

But the alternative is less expensive than rebar when you factor in your reduction in labor costs, time savings, safety improvements and customer satisfaction.

Allowing General Contractors to Create More-Competitive Bids

Every concrete contractor has used rebar. They know how rebar works, and most project bids will list rebar, knowing full well of the disadvantages.

Helix® Micro Rebar has a list of advantages for general contractors unlike anything else – especially rebar – making for a much more promising solution for developers. Like choosing between a Ford Model T or a Ford F-150, the benefits will stand out.

Choose Helix® Micro Rebar or Choose Rust

For most construction applications, rebar is now obsolete. Helix® Micro Rebar is here to help you to build faster, cheaper and better, breaking through the industry’s long-held convictions that now have cracks in their foundation. (Both figuratively and literally.)

Learn more about Helix® Micro Rebar and the many ways that it can work hard for your next project by contacting Helix Steel’s Sales & Technical Team at 734-322-2114 x3 or

We look forward to sharing more about the power of Helix® Micro Rebar soon.

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Every month, 200,000 transport trucks cross the border from Mexico into Laredo, Texas using the city’s four international bridges. Each of these trucks stops at a local warehouse to load or unload, resulting in a high demand for durable, multi-use facilities.

Park Avenue Construction is one of Laredo’s leading general contractors, in charge of building these essential facilities. “We are a design/build construction company for the local industrial market,” says Gary Chatham, Director of Corporate Development with Park Avenue Construction. “We’ve been around for 30 years, and we like to innovate. We like to be out-front with new ideas and better ways, always looking for new efficient, sustainable ways to do construction.”

Always looking for ways to build better, the construction company started using Helix® Micro Rebar concrete reinforcement just recently. 

Taking the First Step in Improving Concrete Reinforcement

“A few years ago, there was a spike in steel prices that affected our bottom line,” Chatham recalls. “We had a huge warehouse designed on old prices and the costs for us significantly increased. We realized that with rebar prices being so unreliable, we needed to find alternatives.”

Park Avenue Construction’s management had seen Helix® Micro Rebar reinforcement used elsewhere, and had already done their research, so they contacted Helix Steel to learn more. Although their own engineers were hesitant to trust the one-inch twisted steel rods over the much-larger and well-known rebar, the results quickly proved that the decision to choose Helix Steel was a wise one.

Luke Pinkerton, Helix Steel’s President and Chief Technology Officer, communicated the benefits and characteristics of Helix® Micro Rebar concrete reinforcement and walked the general contractor’s team through the product, processes and expected results, which greatly helped to alleviate concerns.

“Once we understood the structural integrity of the reinforcement it was a pretty easy decision to make, and a pretty easy thing to do,” says Chatham. “The first time we used it was in a small 30,000-square-foot parking area at a refrigerated warehouse. The owners realized they needed more parking than they originally wanted because they also have a trucking company. After we poured the concrete with Micro Rebar we told them not to drive trucks on it for a week, but I guess that message wasn’t passed on, because two days after we poured it, they had it covered with trucks. We were afraid to see the damage, but there wasn’t a single crack. We couldn’t believe it.”

General Contractors Know That Saving Time and Money Involves Doing More With Less

With Park Avenue Construction’s engineers in agreement over the durability of Helix® Micro Rebar concrete reinforcement, they worked with Helix Steel’s engineering team to create further dosage efficiencies. Today, Chatham says that they can lay it as cost effectively as asphalt.

Park Avenue Construction recently completed a 20-acre paving project, and saved 73 days of construction time by not having to install rebar and tie the steel. That resulted in more than just time savings – there were significant cost savings, and gave Park Avenue Construction the opportunity to work on more projects in a year.

“Our subcontractor needs a fraction of their usual crew, and Micro Rebar lets the concrete truck do all of the work,” says Chatham. “All we need to do is back up the truck and dump it out where concrete is needed for the slab. It creates tremendous savings in both labor and time. The material costs a little more per square foot, but when you factor in the savings it makes it much more cost effective.”

The Engineering Behind the Product

The affordability, schedule reductions and labor savings are of course reason enough to consider Micro Rebar concrete reinforcement, but for many general contractors, it is the engineering that sells them on it. 

“Anyone can claim product benefits,” says Chatham. “But Helix Steel worked on the engineering with us to determine the right loads and product dosages. Now we don’t need to do the math every time; We have an established dosage just from the experience of working with Helix Steel.”

Park Avenue Construction’s General Contractors Are Doing More and Growing Faster

With five projects on the go right now, Park Avenue Construction is showing no signs of slowing down, and is about to sign a contract for a 300,000-square-foot “tilt-up” warehouse that will all be built with concrete panels and paved with Helix® Micro Rebar-infused concrete. 

The future relies on businesses operating smarter than ever before, so owners and builders like Park Avenue Construction must use the most advanced products available. Chatham understands this well and sees Helix® Micro Rebar reinforcement becoming the new standard for many concrete applications. They value it so much, they’re also a distributor, selling the product to other general contractors throughout Texas.

General Contractors Understand That Helix® Micro Rebar Reinforcement Makes Sense

To learn more about how Helix® Micro Rebar reinforcement is a better way to build with concrete, contact Helix Steel today or continue exploring our website to discover past concrete reinforcement projects, applications and the many benefits of working with Helix Steel

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In a time when every contractor is seeking substantial savings while simultaneously innovating their business and keeping an eye on improving product lifespans, one business is stepping up to innovate concrete reinforcement: Helix Steel. 

Helix® Micro Rebar is the innovative solution that replaces the standard concrete reinforcement that hinders so many construction projects. From parking lots to concrete walls to warehouse floors, the concrete reinforcement applications are practically endless, outmatching rebar, mesh and fibers available in the market today.

So, what exactly is Helix® Micro Rebar concrete reinforcement? Instead of unmanageable lengths of rusty metal, it is a simple one-inch piece of steel, twisted and mixed with thousands of others into concrete before it is poured into forms, providing strength to practically every inch of the finished concrete structure.

Michigan-based Helix Steel invented Helix® Micro Rebar reinforcement, and has seen its product used as a vital component in over 10,000 concrete structures including mid-rise apartment buildings, warehouses, manufacturing facilities and even Seattle’s famous Ferris wheel. Every step of the construction process benefits from the product, but it is contractors who have seen some of the greatest benefits. 

Saving Time with Concrete Reinforcement Upgrades

As a contractor you have the fortunate opportunity to work on projects that have significant impacts on people’s daily lives. Undertaking such important tasks means that contractors are always under pressure to stay on track, even when there are disruptive scheduling delays, such as fixing rebar installation errors, waiting for rebar inspections and finding experienced crew members. They are looking for ways to automate construction processes.

Contractors who have experienced working with Helix® Micro Rebar concrete reinforcement firsthand appreciate the significant jobsite time savings, which often results to be one full day cut from a schedule for every 10,000 square feet. For projects that use tilt-up construction, 50% of each panel’s preparation time is saved!

Concrete Reinforcement With Fewer Laborers and Errors

It’s not something that contractors always like to talk about, but the laborers who install rebar and mesh have gruelling jobs. They need to have strong backs, years of experience and wisdom in the ways of placement. It’s a daunting task, which often results in a labor market that’s fluid and small. 

Since Helix® Micro Rebar reinforcement is poured directly into the cement mixer, there’s no need to rebar installation nor the installers who would normally do the work. This results in a simpler worksite, with fewer health and safety issues, reduced claims, less placement errors, and significantly cheaper costs!

“Our subcontractor needs a fraction of their usual crew, and Micro Rebar lets the concrete truck do all of the work,” says Gary Chatham, Director of Corporate Development at Park Avenue Construction. “All we need to do is back up the truck and dump it out where concrete is needed for the slab. It creates tremendous savings in labor time. The material costs a little more per square foot, but when you factor in the labor savings it makes it much more cost effective.”

Improving Construction Crew Safety

It’s a contractor’s worst nightmare: a preventable jobsite incident that results in injury, lost time and lost money. Injury prevention is crucial to the success of any project, but in today’s complex construction environments, it’s becoming increasingly expensive and time consuming to focus on. By shrinking crew sizes, reducing the use of heavy equipment and minimizing contact with steel, a safer jobsite is possible. 

Helix® Micro Rebar reinforced concrete can replace up to 100% of rebar in a project, and since it is poured directly into concrete mixer trucks, there is little to no contact with the product itself. In many cases of concrete slab pours, there is a reduction or elimination of concrete pumps, trip hazards, cranes and onsite storage – all things that were safety hazards for your jobsite. 

Complimentary Support from Professional Engineers

Just like water corroding rebar, engineering and design challenges can creep into a project. It’s essential to simplify processes and choose reliable engineering backed up by decades of experience. With Helix® Micro Rebar concrete reinforcement, a contractor is not only purchasing a product, but essentially choosing a new construction partner at no additional cost. 

“Anyone can claim benefits,” says Chatham. “But Helix Steel worked on the engineering with us to determine the right loads and product dosages. Now, we don’t need to do the math every time; We have an established dosage just from the experience of working with Helix Steel.”

Long-Lasting Replacement to Rebar

Although a contractor’s work may only last a few months, the resulting structure should stand for generations. That’s why the structure should avoid earthquakes, water penetration and hurricanes, while also reducing the amount of corrosion and cracking which many contractors consider unavoidable.

To increase the durability and longevity of concrete structures – and avoid callbacks from owners – contractors choose Helix® Micro Rebar reinforcement, which increases the flexible strength of concrete, prevents cracks (before they even start), and each piece is coated to resist rust three times longer than uncoated steel reinforcement.

GCs Know that Lowest Bids Often Get the Work

You’ve likely experienced firsthand how another business won out on a project because they undercut your pricing. Micro Rebar reinforcement results in installation costs that are far cheaper than rebar, while also tightening the timelines that owners need. In many cases, the strength of the concrete is so much greater than rebar that contractors see up to a 25% decrease in the amount of concrete needed. Less concrete, lower costs, smaller crews, shortened timelines, long-lasting durability and safer jobsites add up to winning more bids, and more projects.

The Faster, Cheaper and Better Concrete Reinforcement Alternative is Here

The trifecta is possible, only with Helix® Micro Rebarreinforcement. A more durable end product, at a lower price, that saves days (and sometimes even months) of work. For more information on Helix® Micro Rebar reinforcement, a better way to build with concrete, contact Helix Steel today.

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